Welcome Image, telling the story of a tranquil sunset at the Great Ocean Road in Australia

Set the Visual Tone for your Company or Personal Identity.


We live in busy times, where you only have an 8-second internet-attention-span to convey a concise message to your stakeholders. 

I will help you visually record your story and share your purpose, core values  and uniqueness.


Humans think in stories, and we try to make sense of the world by telling stories.

Yuval Noah Harari - Sapiens

Outsmart through Visual Storytelling

“A picture is worth a thousand words”. You know this photographer’s platitude, yet more importantly a well-told story will bind the addressee emotionally; the non plus ultra of communication. From Stone Age caves to our own time, people have cast their most essential messages into stories and captivated their fellow human beings.

– But what makes a gripping story, and how do I tell it?
– Can I even tell a story with the help of still pictures?
– How do I cast the sense, the core values and the uniqueness of my enterprise into a story?

 These are the three key riddles we will explore on a joint-journey. Here on my page, you will find the answers to all these questions. In our collaboration, you will experience the implementation.


My “Wanted Poster”

I spent more than 25 years of my professional career, analysing and evaluating the business models and core values of companies. On the side, photography was a constant companion since my childhood and later my ambitious hobby. After I expanded my horizon with specific training as a photojournalist it was only a matter of time until the two worlds merged and “Thomas Baertl Captures” was born.


Get in Touch

Do you want to learn more about the art of visual story telling and how it will assist you achieving your own goals, do not hesitate and ask me, I am here (THIS IS NOT A NEWSLETTER SIGNUP!!):

Convince Yourself 

Following the core idea of my company, I invite you to experience the value of visual storytelling in my  photo stories from various subjects and my portfolio. A short detour to my blog page will give you the necessary context, and maybe an idea where I am at the moment.

Have fun on a visual journey through my world of images.


The Latest Photo Story: Normandy a Symbol for Change


At the brink of change. a cruel war zone and a pivot of european history at the same time.

Footprints of where I’ve been, what I’ve captured;
with a few tech updates betwixt

Interview with Dr. Juergen Weimann about  Transformation

Interview with Dr. Juergen Weimann about Transformation

Podcast interview on "Everyone Counts" by Dr. Juergen Weimann I am very grateful and at the same time delighted that I was  recently invited to an interview on the podcast "Everyone Counts" by Dr. Jürgen Weimann. The podcast aims at people in banks, insurance...

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Photo-Story – Normandy a Symbol of Change

Photo-Story – Normandy a Symbol of Change

D-Day to Camembert The Normandy, located in the rugged north-west of France, is well known in Europe and far beyond. Accordingly, terms like D-Day and Omaha Beach are widespread and Normandy photos often have a war context. Besides, many people think of the allied...

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Resilience in Action

Resilience in Action

Once more getting up than falling - Fuengirola, Costa del Sol, Malaga Fuengirola is a medium-sized city on the Costa del Sol in colourful Andalusia. Just around the corner from the Miramar shopping centre, the skater fraction of Fuengirola's youth meets. There they...

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Thomas Baertl Captures

About Thomas Baertl


Photo Stories

© 2020 Thomas Baertl